That's why Regions views sports marketing as an integral part of its overall marketing mix. As a major supporter of various sporting events across its 16-state footprint, Regions is able to build customer relationships, grow overall awareness of the Regions brand and drive product sales. General areas of focus are on corporate sponsorship arrangements with key sports leagues and colleges; placement of traditional advertising messages in and around sports content, including TV, radio, print, Internet and in-arena; sponsorships or features of specific events and/or broadcasts of the events; and one-on-one marketing events held at sporting events.

Communities have strong ties to their local sports teams, and Regions understands and appreciates that kind of loyalty. A community-focused bank with local leadership in the markets it serves, Regions makes certain that all marketing and advertising efforts connect it to the communities Regions calls home.

	Regions Charity Classic			RMK Tennis Tournament
	Honored to be involved in one of the largest charitable events in the State of Alabama.			Regions and Morgan Keegan are proud sponsors of the professional ATP and WTA tennis tournament.
	Regions Park			Southeastern Conference
	Regions Park is home to one of the oldest and most celebrated franchises in Minor League Baseball.			Regions Bank has a long-time relationship as corporate partner and the Official Bank of the SEC.
	Sun Belt Conference			Other Sports Partnerships
	Regions Bank is the official bank and proud corporate partner of the Sun Belt Conference.			Regions is engaged with local sports teams and events across its footprint.