In 1993, Regions became the proud corporate sponsor and the official bank of the Southeastern Conference. This relationship is one of the longest in SEC history, and was renewed in July 2005.
In 2008, Regions announced the sponsorship of a new initiative between the SEC, Raycom Sports, and the Arbor Day Foundation called "Yards for Trees." For every yard gained by both teams in each Raycom SEC Game of the Week, Regions will make a donation to the Arbor Day Foundation: each yard gained = one new tree. This effort will go directly toward supporting the Arbor Day's work to reforest areas within the Southeastern United States. In addition to the trees planted through the Arbor Day Foundation, Regions will also plant a tree in the home team's community in conjunction with the Raycom SEC game of the week.
Regions also supports the fans who are planning a trip to the big game with the Regions Bank SEC Football Travel Planner, found at www.secroadtripplanner.com.* This site has information that helps fans plan a trip to any of the 12 SEC schools. Fans will find directions, a map of the stadium, dining and hotel options and a list and map of all Regions branch and ATM locations.
As a way of further extending its relationship with the SEC, Regions also has entered into marketing agreements with a number of SEC member institutions. Regions is a proud corporate partner of the following universities: University of Alabama, University of Arkansas, Auburn University, University of Georgia, Louisiana State University, University of Mississippi, Mississippi State University and the University of South Carolina.
Regions also sponsors the Regions Bank SEC Fan Poll on the secsports.com Web site. Fans can log on and cast their vote on various SEC topics. By voting, fans can register to win two SEC Football Championship tickets!
In addition, Regions sponsors the Regions Football Financial Field of Dreams during FanFare events at the SEC Championship Game. Fans have the chance to play 3-on-3 flag football and an interactive game known as the "Red Zone Challenge." The name is a reference to the red zone on a football field (from the 20-yard line in toward the end zone). Officials and volunteers are provided to run the interactive. And, during these games, Regions distributes premium give-away items to the participants.
In 2003, Regions kicked off a then-new advertising campaign featuring former Southeastern Conference athletes honored for their entrepreneurial accomplishments. Honorees from all 12 SEC schools are showcased, and Regions features past honorees in its "Business Salute Hall of Fame." Read more.
* Web site is not the property nor is it managed by Regions Financial Corporation.