REGIONS LOGO AND BRAND
In the Regions logo, the five sections of the pyramid each represent one of Regions' basic values.
Regions' official color is a fresh and vibrant green. It is Lifegreen, the color of renewal and growth.
Our brand reinforces that it is time for our customers to expect more...more convenience, satisfaction, and better products. Our plan is to build a bond with the customer and make banking with Regions uncomplicated, accessible and enjoyable as we help customers reach financial destinations important to them.
Regions uses a signature lifegreen bike to signify the consumer experience and carry the message that simplicity, freedom and friendly service are part of the experience that we bring to banking. The bike also relates to the financial roadmap of customers.