8 Secret Ways to Increase Your Social Media Engagement

Many business owners give up too soon because they’re not getting results, when all it would have taken is just a little more effort to engage their audience and turn followers into customers.

Let's look at some of my secret ways to increase your social media engagement:

1. Be a person. Don't laugh; I'm serious. So many people get stiff and robotic on social media; they don't sound real. People relate to people, so act like one! Be personable in your responses to others. Make your updates enticing and even witty. Let your own voice and personality show in your posts and tweets.

2. Don't dominate the conversation. Being on social media is like being at a cocktail party. What would happen if you talked and talked about yourself and never paused to let the other person speak? You wouldn't make any friends, I guarantee that. So don't do that on social media. Instead, create conversations. Ask questions. Engage. Look at people's profiles and make references to them. Show that you're paying attention and interested in your audience.

3. Be on top of breaking news. If you're staying on top of what's happening in your industry, you can be among the first to share it with your audience. Be the go-to source for what's happening in your world, and your network will expand.

4. Share really great content. That means not clicking the "share" button just to get content on your page. Really consider whether an article is of interest to your audience; if it is, custom craft your share copy to get people interested in it, rather than clicking "tweet this link." The more relevant content you share, the more followers you will have.

5. Follow the right people. It's not a numbers game, people. Follow-;or follow back-;people that fit your demographic only. (That's your target customers, if you didn't know.) All the rest is just noise and won't contribute to your growth strategy on social media. Look for certain keywords that tell you this person is interested in what you've got to say.

6. Have a purpose. Social media isn't about simply being there. You need a strategy for what you want to achieve. If you're looking to increase traffic to your website by 40 percent, build a strategy to accomplish it. Make it the centerpiece of everything you do, then measure your results after three months. See what's working and what isn't, then modify your strategy accordingly.

7. Manage your expectations. Social media won't make you an overnight millionaire. It took me 18 months of daily activity to get my first "10,000 followers." You must invest time in social media to get results.

8. Keep it consistent. Social media requires constant effort and development, and over time, you'll start to see more people following you, engaging with you, and turning into customers.


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