Buying Power of Women

Marketers spend much of their time trying to appeal to women, and understandably: Surveys indicate women do the bulk of consumer spending.

And by all accounts, their purchasing power continues to rise considerably in comparison to men’s.

Women Continue to Outnumber Men in College Graduation Rates

They earn 57 percent of all college degrees and 60 percent of all masters’ degrees1

The Pay Gap is Narrowing

  • About 40 percent of wives out earn their husbands2
  • Female college grads still earn an average 81 cents on the dollar to men3
  • By comparison, women’s median earnings were about 62 percent that of men’s in 19793

They Spend More

  • Women accounted for $12 trillion of the $18.4 trillion in global spending Moreover, 73 percent of U.S.4
  • Women surveyed reported “controlling” spending in their household.4

This information is general in nature, is provided for educational purposes only, and should not be interpreted as accounting, financial planning, investment, legal or tax advice or relied on for any decisions you may make. Regions encourages you to consult a professional for advice applicable to your specific situation.

1 “2011 Digest of Education Statistics,” National Center for Education Statistics, U.S. Department of Education.

2Mundy, Liza, The Richer Sex: How the New Majority of Female Breadwinners Is Transforming Sex, Love and Family, Simon & Schuster, 2012

3“Highlights of Women’s Earnings in 2010,” U.S. Bureau of Labor Statistics, July 2011.

4A global survey by Boston Consulting Group, August 2009.


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This information is general in nature and is not intended to be legal, tax, or financial advice. Although Regions believes this information to be accurate, it cannot ensure that it will remain up to date. Statements or opinions of individuals referenced herein are their own—not Regions'. Consult an appropriate professional concerning your specific situation and for current tax rules. Regions, the Regions logo, and the LifeGreen bike are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.