A Holistic Approach
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The Regions Wealth Assessment® helps reduce financial exposure across all aspects of your life


By Christina Cruzpino, Regions Private Wealth Management Executive

Managing risk in today’s volatile financial world is about more than just having a solid mix of stocks and bonds. Many of our clients take far greater risks in other aspects of their lives, sometimes without realizing it.

Consider business owners. Many continue year after year to invest their time, energy and hard-earned savings into their company. But often they unwittingly put all of their eggs in one basket, overlooking the significant risks involved with holding so much wealth in one asset. More than one entrepreneur has been financially devastated by unexpected business problems.

To help identify and minimize such risks, we developed a unique and powerful process called the Regions Wealth Assessment. It helps clients analyze and better allocate their resources to reduce the impact of unpredictable events, allowing them to feel less exposed and more confident about their wealth.

How It Works: You and your Regions Wealth Advisor build a full picture of your financial resources and then identify concentrated risks. We look at everything from real estate you own, to your investment portfolio, to business ownership or your career.

First, we see if your family’s personal needs are being met. We evaluate your liquid assets, such as cash balances, to help determine if you have the resources to live comfortably and maintain your standard of living regardless of unexpected events.

Next, we look at market-dependent investments, such as stocks and bonds, to determine whether you are properly diversified. The goal is to use these investments to maintain your desired lifestyle, while balancing risk and return.

Finally, we look at a third area called “aspirational” risks. This is where many business owners and corporate executives find themselves overexposed to one particular asset — whether through business ownership or their company’s stock. If the biggest asset in your life is your business and all your savings are concentrated there, it can also be your biggest liability. What will happen to your business if one partner dies? What if demand for your product unexpectedly falls off? What if you get sick and can no longer work?

We know these “what if” conversations can be difficult. But our wealth assessment process enlightens clients and enables them to better diversify, so they don’t have to worry so much about the unpredictability of life.

For example, we worked with a couple who had 80 percent of their wealth tied up in their business. Through the Regions Wealth Assessment, we helped them better understand their options. We discussed the need for more life insurance and for a plan to pass the business to their children. We also helped them diversify their wealth across more investments, including municipal bonds and equity funds.

Doctors, lawyers and other practice professionals can also benefit from our assessment. Some of them would be unprepared if a partner in their group got sick and was unable to continue in the practice. Retirees may discover they are over-weighted in one asset or investment, which can be especially risky in retirement.

No matter what your profession is or where you are in life, opening up this kind of dialogue helps ensure you’re well diversified and better protected. Given all the uncertainty in the world today, there is no better time to do it.

Talk with your Wealth Advisors to learn more about the Regions Wealth Assessment.

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This information is general in nature and is not intended to be legal, tax, or financial advice. Although Regions believes this information to be accurate, it cannot ensure that it will remain up to date. Statements or opinions of individuals referenced herein are their own—not Regions'. Consult an appropriate professional concerning your specific situation and irs.gov for current tax rules. Regions, the Regions logo, and the LifeGreen bike are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.

*Investment, Annuities and Insurance Products

  • Are Not FDIC Insured
  • Are Not Bank Guaranteed
  • May Lose Value
  • Are Not Deposits
  • Are Not Insured by Any Federal Government Agency
  • Are Not a Condition of Any Banking Activity