Baby Yourself Prenatal Program


Baby Yourself is a prenatal wellness program that helps ensure expectant mothers and their babies receive the best possible healthcare during pregnancy. This program is available to all expectant mothers covered under the Regions Medical Plan, regardless of whether their pregnancy is typical or high-risk.

What services are provided?

  • Support and educational materials from a Blue Cross registered nurse, experienced in prenatal care, labor and delivery and newborn care
  • A personal nurse that you can call with any questions or concerns throughout your pregnancy
  • Useful gifts that educate and support healthy habits, highlight the importance of proper prenatal care and help both parents understand the changes and challenges that accompany pregnancy

How much does it cost?

This program is available to you at no cost as part of your health plan.

How can I enroll?

If you are pregnant and would like to participate in Baby Yourself, there are two enrollment options.

  • Enroll online at
  • Call toll-free: 1-800-222-4379 (Monday-Friday, 7 a.m. to 6 p.m. CT)

For more information about Baby Yourself or to enroll, call 1-800-222-4379 or visit

Did You Know?

With the Vitality wellness program, you can earn points that lead to gift card rewards for participating in the Baby Yourself program. Associates enrolled in a Regions Medical Plan are eligible to participate in Vitality at no cost. To learn more, read the Vitality Quick Guide and How to Earn Vitality Points or visit the Vitality page to sign up today!

Need Help?

Contact the HR Connect Team at 1-877-562-8383.