We are Regions. And ours is a vibrant mission. Make life better. Make life better for associates. Make life better for our customers. Make life better for our communities. This is our roadmap to success. Our roadmap to create strong, consistent shareholder value.
Our strategic approach to diversity supports this overall mission by recognizing that developing and utilizing all of our available resources are critical to meeting our business objectives.
Our company has a personality – a culture – that is unique. Our personality is fresh and vibrant and moreover, we believe it’s something that sets us apart in a crowded marketplace. Our company’s personality also recognizes the importance of anticipating and adapting to changes in our business, our customers, our communities, our workforce, and our shareholders.
Just as successful investment portfolio performance is built on diversity in each asset class, our effectiveness in being successful as a business is built on leveraging the diversity of our resources in terms of backgrounds, experiences, and ways of thinking. Our fundamental belief is that doing what is right, putting people first, reaching higher, focusing on your customer and enjoying life are what define us as a company and are the keys to our continued success.
We recognize that:
- Putting People First requires that we recognize and value individuals and our differences leveraging the benefits realized from a broad range of ideas, viewpoints and backgrounds, working together to produce superior products and services for a diverse marketplace
- Doing What Is Right requires that we treat all associates, customers and suppliers fairly, with dignity and respect
- Reaching Higher requires that we raise the bar on our performance by strategically and effectively utilizing and valuing similarities and differences in people to create a broad, richer work environment that encourages creative thinking and solutions
- Focusing On Your Customer requires that we know our customers, understand their needs, recognize demographic shifts and strategically align business resources to adapt to the shifts
- Enjoying Life is the benefit we receive by living by our values, which promote and encourage diversity
Our mission at Regions Financial Corporation is to Make Life Better, and we will do it by living by our values. Valuing, managing, and leveraging the diversity of all of our resources is the only way to be successful.