Business Insights

Offer customers flexible payment options to win more home improvement projects

Many homeowners underestimate the real cost of a renovation, and once they see a contractor’s bid, they may hesitate or walk away. Often, they haven’t yet considered how they’ll pay for the project, which makes financing a powerful tool for contractors looking to increase conversions. According to the Home Improvement Research Institute, more than 55% of home improvement projects use some form of financing, even when customers appear to be paying in cash. Offering simple and convenient payment options can help you generate more qualified leads and consistently close larger jobs.

For over two decades, Regions Home Improvement Financing has developed loan programs and tools tailored specifically for remodelers. When homeowners receive clear, accessible financing choices, their dream project becomes more attainable—and they’re more likely to expand the project scope.

Same-as-cash loans

A same-as-cash loan is a short term financing solution that waives interest if the homeowner pays the full balance within the promotional period. Customers effectively pay the same amount they would have if they used their own cash. This option is ideal for homeowners who need to keep funds available temporarily or are waiting for a bonus or tax refund. It's also a strong choice for customers needing fast, hassle free financing approval for significant improvements without collateral.

Reduced interest loans

Reduced interest loans (often considered promotional financing) combine a lower APR with longer repayment terms. Homeowners can manage their budget through predictable monthly payments while still moving forward with the project they want. Providing both reduced interest loans and same as cash options gives contractors a competitive edge and increases the likelihood of closing the job.

Zero interest loans

Zero interest loans offer equal monthly payments with a 0% fixed APR for the full loan term, assuming the customer qualifies. This option allows homeowners to complete high value improvements while avoiding interest costs altogether. It’s an appealing choice for customers who prefer structured monthly payments without the financial burden of added interest.

Traditional installment loans

Traditional installment loans are a straightforward, longer term option designed for lower cost home improvement projects. They provide stability through equal monthly payments and generally offer a better APR than many credit cards, making them a reliable choice for homeowners on a budget.

Why financing helps you close more deals

Providing diverse payment options gives homeowners confidence, reduces price hesitation, and helps them commit to the project sooner. By offering a full suite of financing choices — from zero interest to long term installment loans — you position your business as flexible, customer centric, and easier to work with.

To learn more about offering financing options, just fill out this form.