Business Insights

Offering unsecured home improvement loans to help customers start projects sooner

As a contractor, one of the best ways to streamline the renovation process is by giving homeowners flexible, accessible payment options. Unsecured home improvement financing offers a fast, hassle free way for customers to fund upgrades without collateral, helping you close more deals and stand out in a competitive market.

What are unsecured home improvement payment options?

Unsecured home improvement loans function as personal loans that require no collateral and no home appraisal, making them quick for homeowners to obtain. Unlike secured products, unsecured financing avoids liens and long processing timelines, making it an attractive option for customers who want to get started faster.

Why offering unsecured loans helps you bring in more customers

Every homeowner has a unique budget and financial comfort level. By offering multiple financing options, including unsecured loans, you attract more customers, improve your project close rate, and differentiate your business. These loans provide flexibility and help homeowners choose the payment structure that best fits their goals.

How Regions Home Improvement Financing works for contractors

To begin offering unsecured financing, contractors activate an account with Regions and receive training, plus the tools needed to introduce payment options effectively. Promoting financing in marketing materials and presenting loan offers to 100% of your customers ensures the highest conversion rates.

Homeowners can apply through three paperless methods, and you choose which loan products, terms, and rates best support your business model. After a homeowner is approved, the bank pays you directly via ACH, eliminating the need to chase payments or collect signatures.

Homeowners can borrow funds for projects of a variety of sizes — from simple system replacements to full remodels — using same as cash, reduced interest, or zero interest loan options.

Benefits of unsecured home improvement loans for contractors

Offering unsecured financing brings several advantages that extend beyond customer convenience:

• Faster turnaround times: Projects stay on track without waiting for customers to figure out time-consuming, traditional funding methods.
• Higher close rates: Customers who can secure quick funding are more likely to approve your proposal.
• Business growth: A variety of appealing financing options helps you increase average project size and reduce cancellations.

Ready to get started?

Now that you know the benefits of offering unsecured financing as a part of your services, you can fill out this form to learn more about how to get started with our contractor financing programs.