Business Insights

Contractor-offered same-as-cash loans: A key to winning more jobs

Same as cash loans are one of the most effective contractor financing tools for closing more home improvement projects. Regions Home Improvement Financing offers purpose built home improvement loans that fit a wide range of project sizes and customer budgets — so you can keep jobs moving and customers satisfied.

What is a “same as cash” loan?

A true same as cash loan is a short term financing option with no interest and no monthly payments during the promotional period — as long as the borrower pays the balance in full within that window. In practical terms, your customer pays the same amount they would have paid upfront with cash, while keeping cash on hand longer. If the balance isn’t repaid by the end of the same as cash period, accrued interest is added to the balance and the loan converts to a fixed rate installment loan.

Why customers choose same as cash financing

Homeowners value flexibility. A same as cash option is ideal for people who don’t want to use their own funds today or who expect money soon (e.g., bonus, tax refund, investment proceeds) but want the project to start now. It’s a customer friendly way to move forward without tying up cash.

Best use cases and how to present it

Same as cash works well across many home improvement categories and project scopes. For maximum impact, offer two clear choices on every bid: a same as cash loan and a low monthly payment option. This helps customers self select the plan that fits their situation — and helps you realize the full benefit of offering payment options at the point of sale.

Why contractors should offer same as cash loans

Even when a homeowner appears to pay “with cash,” those funds may come from places that carry costs or trade offs — like cashing out a CD, liquidating stocks, tapping a HELOC, or drawing down other assets that could trigger penalties or tax implications. In reality, over half of home improvement projects use financing in some form, which means offering contractor provided financing can position you as the problem solver and increase your odds of winning the job. Flexible payment options also boost customer purchasing power, helping you close more deals and increase average project size.

Next steps

Ready to give your customers compelling payment options — including a same as cash loan — and access resources designed for contractor success? Complete this form to learn more about Regions’ contractor financing programs and tools. Start offering same as cash financing today to help customers get the project they want, when they want it.