Home improvement financing for contractors
Regions Home Improvement Financing (formerly EnerBank USA) has a proven track record of helping home improvement contractors grow their businesses. You can count on us to deliver quality loan products with a superior customer experience. We make it convenient and easy for your home improvement customers to apply for a loan using our fast mobile app, online loan application, or by phone with our friendly U.S.-based lending professionals.
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Learn about service & support for contractors
Information for borrowers
What is contractor financing?
Contractor financing is an easy way for homeowners to pay for their home improvement projects — and for contractors to get paid quickly and on time. Offering your home improvement customers a loan is simple:
- Meet with your client to provide a bid for a home improvement project.
- While you're in the home, use our easy paperless application process to help your client get a decision for a specialized home improvement loan in minutes.
- Your client then authorizes your funding request by phone or text.
- We deposit the funds directly into your account, usually within 24 hours.
Advantages of contractor financing
Homeowner benefits
- Ability to pursue & complete projects.
- Get access to convenient financing options.
- Secure funding quickly.
- Choose from convenient options to apply.
- Choose a loan that works best for their personal financial situation.
Contractor benefits
- Improve cash flow.
- Increase leads.
- Boost close rate.
- Grow average project size.
- Eliminate discounting.
- Reduce cancellations.
We offer loans for almost any home improvement project. Learn more about financing by industry.
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Do you work in an organization with a network of home improvement professionals? Let us build your private label program.
If your organization is a trade group, manufacturer, or other network of contractors, installers, or authorized home improvement dealers, you can create a customized, private-label loan program designed to achieve your organization's goals while building brand recognition.
Why you can trust Regions for home improvement financing
Stability & security
With over 20 years in the home improvement business, we're an experienced lender you can trust.
Strong suite of products
We offer a robust selection of home improvement loans, along with additional banking services to help grow your business and achieve your financial goals.
Experienced customer support
Our skilled and knowledgeable professionals consult with you on flexible and convenient ways for your customers to pay for their home improvement projects.
Superior technology
We've got the latest technology to help you stay informed about customers' loan applications, and give them an easy application experience with quick credit decisions.
How does contractor financing work?
You can team up with Regions to offer financing that integrates with your existing services. Our tools and technology are specifically designed to support the home improvement industry. It’s easy to get started:
- Join a loan program through our quick & easy process.
- Onboard with a dedicated relationship manager.
- Choose the loans you want to offer.
- Choose paperless application options for customers.
- Start offering financing.
Home improvement contractor financing FAQs
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As a contractor, your business may experience benefits from offering financing that you won't see with offering other payment methods. Contractors who offer every customer a choice of payment options can see an increase in leads, more closed jobs, larger average project sizes, and more. Plus, we handle the heavy lifting of what a financing program entails so you can focus your attention on what you do best.
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There are no fixed or required costs for contractors to work with us. Many of our most popular loan products have a dealer fee. Dealer fees are clearly communicated so you know exactly what they will be each time, and there are no hidden or surprise fees. We don't charge merchant processing fees or program membership fees. You only pay for what you use.
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- For smaller home improvement businesses, joining our direct loan program is an easy way to begin offering financing to your customers. Contact us to join a program.
- If your organization is a trade group, manufacturer, or other network of contractors, installers, or authorized home improvement dealers, you can create a private label loan program. To learn more about creating a program, contact us at 800.262.1655.
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It depends on the homeowner. Often, they can receive a credit decision within minutes, so you can complete the entire application experience while you're in the home. Sometimes, however, more information is needed to complete the application, so it can take a little longer. If a customer has a question about their credit decision, they can call our customer service team at 1.888.390.1220.
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Your customers can now start the application process by utilizing the PreQualify feature. With this process, both you and the homeowner can get a better idea of what they can afford, with no hit to their credit.[1] This allows you to sell on value rather than price, and better recommend products and manage scope.